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	<title>Return on Behavior Magazine &#187; Gap</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Your company&#8217;s bottom line is tied to customer satisfaction</title>
		<link>http://returnonbehavior.com/2009/09/your-companys-bottom-line-is-tied-to-customer-satisfaction/</link>
		<comments>http://returnonbehavior.com/2009/09/your-companys-bottom-line-is-tied-to-customer-satisfaction/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:36:53 +0000</pubDate>
		<dc:creator>Leanne Hoagland-Smith</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Business Units]]></category>
		<category><![CDATA[Consumer Satisfaction]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Serv]]></category>
		<category><![CDATA[Customer Service Center]]></category>
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		<category><![CDATA[Customer Service Representative]]></category>
		<category><![CDATA[Customer Service Satisfaction]]></category>
		<category><![CDATA[Data Suggests That]]></category>
		<category><![CDATA[Declines]]></category>
		<category><![CDATA[Exceptional Customer Service]]></category>
		<category><![CDATA[Fluent English]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[Hoagland]]></category>
		<category><![CDATA[Leanne]]></category>
		<category><![CDATA[National Quality Research Center]]></category>
		<category><![CDATA[Net Worth]]></category>
		<category><![CDATA[Organizational Success]]></category>
		<category><![CDATA[Quality Research]]></category>
		<category><![CDATA[Satisfaction Index]]></category>
		<category><![CDATA[Share Prices]]></category>
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		<description><![CDATA[You can measure your company&#8217;s value by your customer service! Researchers discovered that regardless if your customer service is outsourced either on shore or off shore this affects the net worth of your business. If your customer service satisfaction as determined  through American Consumer Satisfaction Index (ACSI) created by National Quality Research Center at the [...]]]></description>
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		<title>Close the Gap between Customer Promise and Customer Experience in 4 Steps</title>
		<link>http://returnonbehavior.com/2009/09/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/</link>
		<comments>http://returnonbehavior.com/2009/09/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 22:23:36 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4 Steps]]></category>
		<category><![CDATA[Cornerstones]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Promise]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Listening To The Voice Of The Customer]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Marketing Service]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[Moment Of Truth]]></category>
		<category><![CDATA[Personal Interactions]]></category>
		<category><![CDATA[Point Of Contact]]></category>
		<category><![CDATA[Response Time]]></category>
		<category><![CDATA[Sales Marketing]]></category>
		<category><![CDATA[Service Organization]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=286</guid>
		<description><![CDATA[Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met? A lot of companies do not know their customer&#8217;s experience in their various touch points. Marketing campaigns, and sales plans often force the service organization to knot the ends together, thus leaving the customer [...]]]></description>
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