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	<title>Return on Behavior Magazine &#187; Flags</title>
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		<title>Four keys to building loyalty in the hospitality industry</title>
		<link>http://returnonbehavior.com/2010/01/four-keys-to-building-loyalty-in-the-hospitality-industry/</link>
		<comments>http://returnonbehavior.com/2010/01/four-keys-to-building-loyalty-in-the-hospitality-industry/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:03:14 +0000</pubDate>
		<dc:creator>Joe Sullivan</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Attractive Location]]></category>
		<category><![CDATA[Commodity]]></category>
		<category><![CDATA[Consumer Groups]]></category>
		<category><![CDATA[Economic Times]]></category>
		<category><![CDATA[Favourites]]></category>
		<category><![CDATA[Flags]]></category>
		<category><![CDATA[Fundamental Lesson]]></category>
		<category><![CDATA[Guess]]></category>
		<category><![CDATA[Hospitality Industry]]></category>
		<category><![CDATA[Hotel Brand]]></category>
		<category><![CDATA[Hotel Choice]]></category>
		<category><![CDATA[Hotel Owners]]></category>
		<category><![CDATA[Hotel Property]]></category>
		<category><![CDATA[Ith]]></category>
		<category><![CDATA[Joe Sullivan]]></category>
		<category><![CDATA[Local Market]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Service Characteristics]]></category>
		<category><![CDATA[Target Consumer]]></category>
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		<category><![CDATA[Unifocus]]></category>

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		<description><![CDATA[With customers focusing on location and cost in their hotel choice stays, and since a hotel property&#8217;s location is fixed, building guest loyalty is crucial &#8211; but how can it be achieved? During difficult economic times hotels are reminded of a fundamental lesson: building guest loyalty is the only way to compete without sacrificing revenue. [...]]]></description>
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