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	<title>Return on Behavior Magazine &#187; First Time Every Time</title>
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		<title>Customer Expectations vs. Customer Needs</title>
		<link>http://returnonbehavior.com/2009/09/customer-expectations-vs-customer-needs/</link>
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		<pubDate>Sat, 26 Sep 2009 06:22:52 +0000</pubDate>
		<dc:creator>Ray Miller</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[First Time Every Time]]></category>
		<category><![CDATA[Gas Station]]></category>
		<category><![CDATA[Impress]]></category>
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		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Quality Product]]></category>
		<category><![CDATA[Ray Miller]]></category>
		<category><![CDATA[Self Service]]></category>
		<category><![CDATA[Service Delivery]]></category>
		<category><![CDATA[Service Expectations]]></category>
		<category><![CDATA[Service Gas]]></category>
		<category><![CDATA[Stellar Service]]></category>

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		<description><![CDATA[The first rule of stellar service delivery is: Service is all about expectations.. You buy a product; you expect it to work the first time. You go to a discount supplier, you expect the quality to be less than the high end dealer, but you still expect what you buy to work, first time every [...]]]></description>
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