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	<title>Return on Behavior Magazine &#187; Emotion</title>
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	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
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		<title>Opinion: Why customer satisfaction surveys don&#8217;t work</title>
		<link>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/</link>
		<comments>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:10:41 +0000</pubDate>
		<dc:creator>William Cusick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Actionable Steps]]></category>
		<category><![CDATA[Anthropologist]]></category>
		<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Satisfaction Surveys]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Opinion Surveys]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Power Of Observation]]></category>
		<category><![CDATA[Rational Mind]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Retail Environments]]></category>
		<category><![CDATA[Trackers]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=860</guid>
		<description><![CDATA[Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. By that I mean that we all perceive the world around us, and make decisions, and act based largely on what’s happening in our &#8220;irrational&#8221; subconscious. Recent evidence suggests fully 95 percent [...]]]></description>
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		<title>Customer Experience: Everything Is An Emotional Buy</title>
		<link>http://returnonbehavior.com/2009/09/customer-experience-everything-is-an-emotional-buy/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-experience-everything-is-an-emotional-buy/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:37:41 +0000</pubDate>
		<dc:creator>Joe España</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Academic Research]]></category>
		<category><![CDATA[Coffee Shop]]></category>
		<category><![CDATA[Colleague]]></category>
		<category><![CDATA[Cup Of Coffee]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotional Reaction]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Empirical Evidence]]></category>
		<category><![CDATA[Gut Reaction]]></category>
		<category><![CDATA[Instinctive Response]]></category>
		<category><![CDATA[Intuition]]></category>
		<category><![CDATA[Loyalty Card]]></category>
		<category><![CDATA[Pros And Cons]]></category>
		<category><![CDATA[Rational Thought]]></category>
		<category><![CDATA[Reflection]]></category>
		<category><![CDATA[Service Provider]]></category>
		<category><![CDATA[Service Quality]]></category>
		<category><![CDATA[Shopping Centre]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=563</guid>
		<description><![CDATA[More than satisfaction, customer emotion is the underpinning factor in the customer experience. We look into how emotions run wild when it comes to dealing with customers&#8230; Everything is an emotional buy; everything. Whether buying a cup of coffee, a holiday, a car, or a house. Our emotional reaction to a service transaction is the [...]]]></description>
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		<title>More important facts you cannot ignore &#8211; part 4</title>
		<link>http://returnonbehavior.com/2009/09/more-important-facts-you-cannot-ignore-part-4/</link>
		<comments>http://returnonbehavior.com/2009/09/more-important-facts-you-cannot-ignore-part-4/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 23:04:22 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Benefit]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Call Centers]]></category>
		<category><![CDATA[Commodities]]></category>
		<category><![CDATA[Competing Products]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service Conferences]]></category>
		<category><![CDATA[Customer Strategy]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Important Facts]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Management Consultants]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Phone Service]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Sentences]]></category>
		<category><![CDATA[Service Customer]]></category>
		<category><![CDATA[Service Marketing]]></category>
		<category><![CDATA[Shaun Smith]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=330</guid>
		<description><![CDATA[Whenever you attend marketing, management or customer service conferences, you will hear the same exciting thing every time. For your benefit, TeleFaction brings you selected facts that are important for most businesses and organizations. Marketing research is said to have shown that about 70 to 80% of all products are perceived as commodities, that is, [...]]]></description>
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