Improving Customer Retention during a Slowdown
Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy.
Home for marketing and customer service professionals
Tough times mean the customer is king once again
Now, more than ever, British SMEs are devoting time, money and effort to improving their customer relationships.
Six steps to keep the brand alive when the economy slides
When the economy slides, most companies try to cut back on what they see as a cost centre: marketing, branding, and advertising.
Customer Focus in a Slow Economy
In these tough and challenging times, getting the customer experience right is critical…