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	<title>Return on Behavior Magazine &#187; Differentiation</title>
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	<description>Home for marketing and customer service professionals</description>
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		<title>Brands versus the Customer Experience</title>
		<link>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/</link>
		<comments>http://returnonbehavior.com/2011/04/brands-versus-the-customer-experience/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 07:16:47 +0000</pubDate>
		<dc:creator>John Todor</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogged]]></category>
		<category><![CDATA[Cell Phone Business]]></category>
		<category><![CDATA[Commodity Sales]]></category>
		<category><![CDATA[Consumer Attitudes]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Filling Station]]></category>
		<category><![CDATA[Gas Station]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[Geoffrey James]]></category>
		<category><![CDATA[Heuristic]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[Magazine Article]]></category>
		<category><![CDATA[Means To An End]]></category>
		<category><![CDATA[New Yorker Magazine]]></category>
		<category><![CDATA[Nielsen Survey]]></category>
		<category><![CDATA[Noika]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Tenuous Hold]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2644</guid>
		<description><![CDATA[To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing. Germane to this distinction are the two buying personalities I have discussed elsewhere. Here is the short version that makes it especially relevant to this differentiation. [...]]]></description>
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		<title>Going Beyond Behavioral Loyalty</title>
		<link>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty-2/</link>
		<comments>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty-2/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 11:29:13 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Competitive Products]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[High Customer Satisfaction]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Lt]]></category>
		<category><![CDATA[Mature Markets]]></category>
		<category><![CDATA[Quality Level]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Simplest Form]]></category>
		<category><![CDATA[Supermarket Chain]]></category>
		<category><![CDATA[Sustainable Competitive Advantage]]></category>
		<category><![CDATA[Switching Costs]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[Wellspring]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=718</guid>
		<description><![CDATA[Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. The simplest form of customer loyalty is behavioral loyalty. It usually leads to a [...]]]></description>
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		<title>Going Beyond Behavioral Loyalty</title>
		<link>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/</link>
		<comments>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:04:23 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Competitive Products]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Gt Value]]></category>
		<category><![CDATA[High Customer Satisfaction]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Lt]]></category>
		<category><![CDATA[Mature Markets]]></category>
		<category><![CDATA[Quality Level]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Simplest Form]]></category>
		<category><![CDATA[Supermarket Chain]]></category>
		<category><![CDATA[Sustainable Competitive Advantage]]></category>
		<category><![CDATA[Switching Costs]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[Wellspring]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=656</guid>
		<description><![CDATA[Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. The simplest form of customer loyalty is behavioral loyalty. It usually leads to a [...]]]></description>
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		<title>The state of Customer Experience 2007</title>
		<link>http://returnonbehavior.com/2009/09/the-state-of-customer-experience-2007/</link>
		<comments>http://returnonbehavior.com/2009/09/the-state-of-customer-experience-2007/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 02:00:32 +0000</pubDate>
		<dc:creator>Micheal Leander Nielsen</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Adele]]></category>
		<category><![CDATA[Bad Experience]]></category>
		<category><![CDATA[Call Center Agents]]></category>
		<category><![CDATA[Call Center Customer Service]]></category>
		<category><![CDATA[Channel Choice]]></category>
		<category><![CDATA[Choice Customers]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Convenience]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customer Service Centers]]></category>
		<category><![CDATA[Customer Service Professionals]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Experience Report]]></category>
		<category><![CDATA[Harris Interactive]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Negative Experience]]></category>
		<category><![CDATA[Negative Experiences]]></category>
		<category><![CDATA[Outstanding Customer Service]]></category>
		<category><![CDATA[Outstanding Service]]></category>
		<category><![CDATA[Quality Products]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=425</guid>
		<description><![CDATA[According to a recent report, outstanding customer service is more important than low prices and quality products. In this article we take a brief look into the state of the customer experience anno 2007. Harris Interactive recently published the Customer Experience Report sponsored by Right Now Technology. While the research results are based on consumer [...]]]></description>
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