Return on Behavior Magazine
Home for marketing and customer service professionals


 
Posts Tagged ‘Differentiation’
 

 
brand vs customer

Brands versus the Customer Experience

To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing.
by John Todor
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Going Beyond Behavioral Loyalty

Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer.
by Peter Niemeyer
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Untitled-7

Going Beyond Behavioral Loyalty

Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are dif...
by Peter Niemeyer
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The state of Customer Experience 2007

According to a recent report, outstanding customer service is more important than low prices and quality products.
by Micheal Leander Nielsen
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