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	<title>Return on Behavior Magazine &#187; Decisions</title>
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		<title>Who translates today&#8217;s voice of the customer to tomorrow&#8217;s actions?</title>
		<link>http://returnonbehavior.com/2010/09/who-translates-todays-voice-of-the-customer-to-tomorrows-actions/</link>
		<comments>http://returnonbehavior.com/2010/09/who-translates-todays-voice-of-the-customer-to-tomorrows-actions/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 02:50:50 +0000</pubDate>
		<dc:creator>Linda Ireland</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Albert Einstein]]></category>
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		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Definition Of Insanity]]></category>
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		<category><![CDATA[Ireland]]></category>
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		<category><![CDATA[Organization Performance]]></category>
		<category><![CDATA[Oxymoron]]></category>
		<category><![CDATA[Point Of View]]></category>
		<category><![CDATA[Product Marketing]]></category>
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		<category><![CDATA[Research Discipline]]></category>
		<category><![CDATA[Rich Vein]]></category>
		<category><![CDATA[Service Operations]]></category>
		<category><![CDATA[Strategic Research]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2339</guid>
		<description><![CDATA[We look at how translating today’s lessons into actions that make a positive difference for customers and organizations alike. Bringing the customer’s point of view into company operating decisions has become a such a common business goal that we now have Voice of the Customer as an official-sounding way to describe this thinking as a strategic research discipline. [...]]]></description>
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		<title>Opinion: Why customer satisfaction surveys don&#8217;t work</title>
		<link>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/</link>
		<comments>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:10:41 +0000</pubDate>
		<dc:creator>William Cusick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Actionable Steps]]></category>
		<category><![CDATA[Anthropologist]]></category>
		<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Satisfaction Surveys]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Opinion Surveys]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Power Of Observation]]></category>
		<category><![CDATA[Rational Mind]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Retail Environments]]></category>
		<category><![CDATA[Trackers]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=860</guid>
		<description><![CDATA[Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. By that I mean that we all perceive the world around us, and make decisions, and act based largely on what’s happening in our &#8220;irrational&#8221; subconscious. Recent evidence suggests fully 95 percent [...]]]></description>
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		<title>Customer Focus in a Slow Economy</title>
		<link>http://returnonbehavior.com/2009/09/customer-focus-in-a-slow-economy/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-focus-in-a-slow-economy/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:02:28 +0000</pubDate>
		<dc:creator>Ray Miller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Challenging Times]]></category>
		<category><![CDATA[Colleagues]]></category>
		<category><![CDATA[Customer Economy]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Disposable Income]]></category>
		<category><![CDATA[Economic Downturn]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Financial Responsibility]]></category>
		<category><![CDATA[Focus Shifts]]></category>
		<category><![CDATA[Income Customers]]></category>
		<category><![CDATA[Last Time]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Ray Miller]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Service Experience]]></category>
		<category><![CDATA[Slow Economy]]></category>
		<category><![CDATA[True Mind]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=650</guid>
		<description><![CDATA[In these tough and challenging times, getting the customer experience right is critical&#8230; I wanted to call this article “Sharpen Your Customer Focus You Will Lose Customers!” but a few of my colleagues thought this was a bit too blunt. Absolutely true mind you, but blunt. Then I thought why not make the headline a [...]]]></description>
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		<title>Building Loyalty &#8211; 5 Steps to Succeeding in Difficult Times</title>
		<link>http://returnonbehavior.com/2009/09/building-loyalty-5-steps-to-succeeding-in-difficult-times/</link>
		<comments>http://returnonbehavior.com/2009/09/building-loyalty-5-steps-to-succeeding-in-difficult-times/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 05:44:05 +0000</pubDate>
		<dc:creator>Blaine Millet</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[5 Steps]]></category>
		<category><![CDATA[Advantage]]></category>
		<category><![CDATA[Business Owners]]></category>
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		<category><![CDATA[Inquiries]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Norm]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Shoppers]]></category>
		<category><![CDATA[Variety]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=623</guid>
		<description><![CDATA[Consistently deliver a truly awesome customer experience each and every day.. Let&#8217;s face it, more and more people are worried about the current economic conditions and how they will be impacted. Comments such as, &#8220;Our inquiries have really dropped off,&#8221; &#8220;People are sure taking a long time to make buying decisions,&#8221; &#8220;Our customers are demanding [...]]]></description>
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		<title>Five Tips for Marketing in a Recession</title>
		<link>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/</link>
		<comments>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:00:18 +0000</pubDate>
		<dc:creator>Glenn Gow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Business Investment]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Decisions]]></category>
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		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketers]]></category>
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		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Sound Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=509</guid>
		<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend less on marketing. Not because marketing should be [...]]]></description>
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