Return on Behavior Magazine
Home for marketing and customer service professionals
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Posts Tagged ‘Customer Value’
 

 
less is more

Achieving more value with less

Author and Consultant Elisabeth Goodman looks at how you can achieve customer and employee loyalty by taking an intelligent approach to your organisational resources.
by Elisabeth Goodman
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Study finds word-of-mouth’s impact on loyalty

In an unfavourable economic climate, companies must focus more than ever on superior customer experiences.
by TheWiseMarketer.com published by Pete Clark
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Customer Expectations vs. Customer Needs

The first rule of stellar service delivery is: Service is all about expectations..
by Ray Miller
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Barring “Unknown Unknowns,” 2008 Will Be the Year of Customer Valuation

Customer valuation has traditionally been a tantalizing customer management tool—full of untapped promise. This will be the year it comes into its own, I predict.
by Graham Hill
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Creating and Feeding the Customer Management Strategy

Businesses stand to reap massive rewards by regularly reviewing strategies that enable them to  create value for their customers.
by Doug Leather
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