Customer Experience: More Important Than Ever in Tough Times
If customer experience is a viable differentiation strategy in good times, it is doubly so today.
Home for marketing and customer service professionals
More important facts you cannot ignore – part 4
Whenever you attend marketing, management or customer service conferences, you will hear the same exciting thing every time.
The concept of LTV
In spite of the obvious short and long term benefits, the concept of CLVÂ – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
Good relations between your CRM and CEM
As promised in the previous edition – Michael Leander Nielsen and TeleFaction provides you insights on how CRM and Customer Experience Management work effectively together.
Facts you cannot ignore as a customer service or marketing manager
If you attend a marketing, management or customer service conference, you are bound to hear a whole bunch of quotes and “buzz-sentences”…