Return on Behavior Magazine
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Posts Tagged ‘Customer Needs’
 

 
4ps of marketing

Four P’s Of Customer Retention

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion.
by Steven Howard
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Five Strategies For Guaranteeing Customer Loyalty

Customer retention has always been one of the most cost effective ways to increase business revenue.
by Bob Lucas
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Customer satisfaction versus customer loyalty

Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.
by TheWiseMarketer.com published by Pete Clark
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Sick of Rotten Call Centers? Do Something About It!

Barely a day goes by without another story of uncaring call centre staff treating customers like dirt…
by Graham Hill
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