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Posts Tagged ‘Customer Lifetime Value’
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Customer Experience
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The 6 key factors that influence customer loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
by TheWiseMarketer.com published by Pete Clark
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Customer Experience
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Barring “Unknown Unknowns,” 2008 Will Be the Year of Customer Valuation

Customer valuation has traditionally been a tantalizing customer management tool—full of untapped promise. This will be the year it comes into its own, I predict.
by Graham Hill
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Marketing
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The concept of LTV

In spite of the obvious short and long term benefits, the concept of CLV  – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
by Bent Svanholmer
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Customer Experience
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Good relations between your CRM and CEM

As promised in the previous edition – Michael Leander Nielsen and TeleFaction provides you insights on how CRM and Customer Experience Management work effectively together.
by Micheal Leander Nielsen
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