Service and marketing facts you cannot ignore
This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.
Home for marketing and customer service professionals
The role of marketing in the experience economy
Marketing often plays a highly circumscribed role of marketing communications in companies.
Creating customer experience
From 1990 to 2000 the number of products available to the world doubled.
Experiential marketing growing
Consumers report that experiential marketing is more influential. And that makes sense for marketers too.
The money in your Customer Experience
The service, that your customers experience is a key component in your ability to secure customer loyalty.
Learn why employees need more attention
The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline.