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	<title>Return on Behavior Magazine &#187; Customer Commitment</title>
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		<title>Turning Customers Into Good Corporate Citizens</title>
		<link>http://returnonbehavior.com/2009/09/turning-customers-into-good-corporate-citizens/</link>
		<comments>http://returnonbehavior.com/2009/09/turning-customers-into-good-corporate-citizens/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 01:58:10 +0000</pubDate>
		<dc:creator>Francis Buttle</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Alignment]]></category>
		<category><![CDATA[Attributes]]></category>
		<category><![CDATA[Auto Mechanic]]></category>
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		<category><![CDATA[Citizenship]]></category>
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		<category><![CDATA[Corporate Citizens]]></category>
		<category><![CDATA[Cup Of Coffee]]></category>
		<category><![CDATA[Customer Commitment]]></category>
		<category><![CDATA[Emotional Attachments]]></category>
		<category><![CDATA[Emotional Bond]]></category>
		<category><![CDATA[Emotional Commitment]]></category>
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		<category><![CDATA[Good Cup Of Coffee]]></category>
		<category><![CDATA[Intention]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Material Reward]]></category>
		<category><![CDATA[Personal Values]]></category>
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		<category><![CDATA[Service Failures]]></category>
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		<description><![CDATA[For many businesses, customers are only useful because they buy. You can&#8217;t knock that, but there is so much more that customers could do. I like to call these other things &#8220;customer citizenship behaviors&#8221;. Customers become solid citizens when they act in your interests for little or no material reward. You can pay customers to [...]]]></description>
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