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	<title>Return on Behavior Magazine &#187; Customer Behavior</title>
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	<link>http://returnonbehavior.com</link>
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		<title>Where Measurement Begins</title>
		<link>http://returnonbehavior.com/2011/12/where-measurement-begins/</link>
		<comments>http://returnonbehavior.com/2011/12/where-measurement-begins/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:08:05 +0000</pubDate>
		<dc:creator>David Slavick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Basis Of Measurement]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Custom Jeans]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Information]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Service Rep]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[End Result]]></category>
		<category><![CDATA[Gears]]></category>
		<category><![CDATA[Investment Company]]></category>
		<category><![CDATA[Live Customer Service]]></category>
		<category><![CDATA[Marketing Goals]]></category>
		<category><![CDATA[Measurement Tasks]]></category>
		<category><![CDATA[No Doubt]]></category>
		<category><![CDATA[Productivity Efficiency]]></category>
		<category><![CDATA[Quality Improvement Initiative]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Susie]]></category>
		<category><![CDATA[Sweater Shop]]></category>
		<category><![CDATA[Track Investments]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4212</guid>
		<description><![CDATA[Proof that you are changing customer behavior has to start somewhere. How do you measure a relationship? It sounds awfully complicated to quantify. But you don’t have to measure everything at once. If you choose your measuring sticks thoughtfully, you’ll have results that not only keep the gears greased in the short term but propel [...]]]></description>
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		<title>Eight mistakes to avoid with your customer loyalty program</title>
		<link>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/</link>
		<comments>http://returnonbehavior.com/2010/05/eight-mistakes-to-avoid-with-your-customer-loyalty-program/#comments</comments>
		<pubDate>Fri, 21 May 2010 02:33:40 +0000</pubDate>
		<dc:creator>Matt Heinz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Objectives]]></category>
		<category><![CDATA[Business Outcome]]></category>
		<category><![CDATA[Collect Points]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Loyalty Program]]></category>
		<category><![CDATA[Friction]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[Incentives Program]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[Loyalty Incentives]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Loyalty Scheme]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Post Mortem]]></category>
		<category><![CDATA[Principle]]></category>
		<category><![CDATA[Priorities]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Straightforward Concept]]></category>
		<category><![CDATA[Ties]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2143</guid>
		<description><![CDATA[Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Let&#8217;s say you&#8217;re building a loyalty incentives program for your product. Everybody has great ideas about what will motivate the desired customer behavior, outcome and lifetime value. You&#8217;re clearly not the first company to build such a [...]]]></description>
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		<title>Opinion: Why customer satisfaction surveys don&#8217;t work</title>
		<link>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/</link>
		<comments>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:10:41 +0000</pubDate>
		<dc:creator>William Cusick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Actionable Steps]]></category>
		<category><![CDATA[Anthropologist]]></category>
		<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Satisfaction Surveys]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Opinion Surveys]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Power Of Observation]]></category>
		<category><![CDATA[Rational Mind]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Retail Environments]]></category>
		<category><![CDATA[Trackers]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=860</guid>
		<description><![CDATA[Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. By that I mean that we all perceive the world around us, and make decisions, and act based largely on what’s happening in our &#8220;irrational&#8221; subconscious. Recent evidence suggests fully 95 percent [...]]]></description>
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