Return on Behavior Magazine
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Posts Tagged ‘Customer Base’
 

 
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Prerequisites for cross and up-sales

In many companies contact center employees are very often its customer’s primary touch point, and thus the most important vehicle in serving the customers.
by Fredrik Abildtrup
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Apostles and Terrorists – Understanding Customer Loyalty

We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Jones, Sasser, Xerox and Intuit.
by Peter Stansbury
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