Corporate Branding meets Dynamic Customer Surveying
Keeping the balance between brand stability and flexible adaptation
Home for marketing and customer service professionals
Customer satisfaction versus customer loyalty
Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.
Facts you cannot ignore as a customer service or marketing manager
If you attend a marketing, management or customer service conference, you are bound to hear a whole bunch of quotes and “buzz-sentences”…