Return on Behavior Magazine
Home for marketing and customer service professionals
Advertisement


 
Posts Tagged ‘Business Case’
 

 
Untitled-18

Five Tips for Marketing in a Recession

Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality.
by Glenn Gow
0

 
 
Untitled-4

The concept of LTV

In spite of the obvious short and long term benefits, the concept of CLV  – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
by Bent Svanholmer
0