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	<title>Return on Behavior Magazine &#187; Best Seller Lists</title>
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		<title>Dispelling Customer Loyalty Myths</title>
		<link>http://returnonbehavior.com/2009/09/dispelling-customer-loyalty-myths-2/</link>
		<comments>http://returnonbehavior.com/2009/09/dispelling-customer-loyalty-myths-2/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:07:34 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Nee]]></category>
		<category><![CDATA[Providing Customer Service]]></category>
		<category><![CDATA[Simple Satisfaction]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Truth]]></category>

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		<description><![CDATA[If one were to read the thousands of books written about creating customer loyalty, that would be an insurmountable task. Each week the business best seller lists include books telling us that we must &#8220;exceed customer expectations,&#8221; create &#8220;mass customized products&#8221; and so on. Fact is, it really isn&#8217;t that hard. Much of what we&#8217;re [...]]]></description>
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