Return on Behavior Magazine
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Posts Tagged ‘Attributes’
 

 
4ps of marketing

Four P’s Of Customer Retention

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion.
by Steven Howard
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Tough times mean the customer is king once again

Now, more than ever, British SMEs are devoting time, money and effort to improving their customer relationships.
by TheWiseMarketer.com published by Pete Clark
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Turning Customers Into Good Corporate Citizens

For many businesses, customers are only useful because they buy. You can’t knock that, but there is so much more that customers could do.
by Francis Buttle
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Online Customer Experience is Serious Business

While technologies enabling an increase of online customer interaction have been available for quite some time, now is the time for marketing managers to get their hands dirty.
by Michael Leander
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