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	<title>Return on Behavior Magazine &#187; Amp</title>
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	<description>Home for marketing and customer service professionals</description>
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		<title>Fathoming Amazon: 9 Things to Know (Infographic)</title>
		<link>http://returnonbehavior.com/2011/11/fathoming-amazon-9-things-to-know-infographic/</link>
		<comments>http://returnonbehavior.com/2011/11/fathoming-amazon-9-things-to-know-infographic/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:51:54 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[17 Years]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Ambition]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Barnes Noble]]></category>
		<category><![CDATA[Bookseller]]></category>
		<category><![CDATA[Caliber]]></category>
		<category><![CDATA[Curve]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Fathoming]]></category>
		<category><![CDATA[Full Court]]></category>
		<category><![CDATA[Good Reason]]></category>
		<category><![CDATA[Half The Time]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Labels]]></category>
		<category><![CDATA[market leader]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4179</guid>
		<description><![CDATA[The guys over at Frugaldad have been thinking about Amazon recently, and with good reason. The story of its growth in the last 17 years can only be compared to the thunderous rise of Walmart.  And in some ways, the curve is steeper: the million-title-bookseller turned world’s-largest-retailer hit the $50 billion sales mark in half [...]]]></description>
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		<title>CEM Journey : Struggling with the old demons of marketing &amp; strategy</title>
		<link>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/</link>
		<comments>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 11:27:41 +0000</pubDate>
		<dc:creator>Frederic Gilbert</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[4p]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Breakthrough]]></category>
		<category><![CDATA[Business Schools]]></category>
		<category><![CDATA[Demons]]></category>
		<category><![CDATA[Efm]]></category>
		<category><![CDATA[Hard Time]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[New Approach]]></category>
		<category><![CDATA[New Vision]]></category>
		<category><![CDATA[Obstacle]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Organizational Strategies]]></category>
		<category><![CDATA[Peers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pillar]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Silos]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4065</guid>
		<description><![CDATA[More than ever it is becoming a challenge to help people&#8217;s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating &#38; working along with customers, students &#38; peers I have come to understand and identify the main reasons why CEM is yet [...]]]></description>
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		<title>The 15 business benefits of a loyalty initiative</title>
		<link>http://returnonbehavior.com/2011/04/the-15-business-benefits-of-a-loyalty-initiative/</link>
		<comments>http://returnonbehavior.com/2011/04/the-15-business-benefits-of-a-loyalty-initiative/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 12:11:45 +0000</pubDate>
		<dc:creator>Peter Clark</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Accurate Term]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Business Benefits]]></category>
		<category><![CDATA[Circumstances]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Distinction]]></category>
		<category><![CDATA[Frequent Customer]]></category>
		<category><![CDATA[Frequent Customers]]></category>
		<category><![CDATA[Group Key]]></category>
		<category><![CDATA[Initiative]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Programmes]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Marketing Budget]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Second Time]]></category>
		<category><![CDATA[Segment]]></category>
		<category><![CDATA[Stock Lines]]></category>
		<category><![CDATA[Successful Business]]></category>
		<category><![CDATA[Typical Businesses]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2755</guid>
		<description><![CDATA[When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits &#8211; each a competitive advantage &#8211; that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not really loyalty programmes at all. Frequent customer is a more accurate [...]]]></description>
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		<title>5 minutes on the value of customer service</title>
		<link>http://returnonbehavior.com/2010/06/5-minutes-on-the-value-of-customer-experience/</link>
		<comments>http://returnonbehavior.com/2010/06/5-minutes-on-the-value-of-customer-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 03:38:33 +0000</pubDate>
		<dc:creator>Lee Martin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Climate]]></category>
		<category><![CDATA[Comm]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Customer Retention Strategy]]></category>
		<category><![CDATA[Doing Business]]></category>
		<category><![CDATA[Exact Specifications]]></category>
		<category><![CDATA[Excellent Customer Service]]></category>
		<category><![CDATA[Exceptional Customer Service]]></category>
		<category><![CDATA[Good Customer Service]]></category>
		<category><![CDATA[Hr Consultancy]]></category>
		<category><![CDATA[Indifference]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Job Requirements]]></category>
		<category><![CDATA[Lifeblood]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Monopoly]]></category>
		<category><![CDATA[Providing Excellent Customer Service]]></category>
		<category><![CDATA[Second To None]]></category>
		<category><![CDATA[Toojays]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2234</guid>
		<description><![CDATA[Lee Martin, the Managing Director of Toojays Training &#38; HR Consultancy looks at how valuable customer service is, and what steps you can take to change. Good customer service is the lifeblood of any business. However, in a competitive climate where costs and services are very similar, it is imperative to realise that every aspect [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Legendary Customer Service Begins</title>
		<link>http://returnonbehavior.com/2009/09/where-legendary-customer-service-begins/</link>
		<comments>http://returnonbehavior.com/2009/09/where-legendary-customer-service-begins/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 09:58:13 +0000</pubDate>
		<dc:creator>Bill Capodagli</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Available Resources]]></category>
		<category><![CDATA[Culture World]]></category>
		<category><![CDATA[Customer Care]]></category>
		<category><![CDATA[Employment Pool]]></category>
		<category><![CDATA[Excellent Customer Service]]></category>
		<category><![CDATA[Extraordinary Service]]></category>
		<category><![CDATA[Four Seasons Hotels]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[Lame Excuses]]></category>
		<category><![CDATA[Legendary Customer Service]]></category>
		<category><![CDATA[Nordstrom]]></category>
		<category><![CDATA[Orientation Program]]></category>
		<category><![CDATA[Service Provider]]></category>
		<category><![CDATA[Service Providers]]></category>
		<category><![CDATA[Slogan]]></category>
		<category><![CDATA[Turnover]]></category>
		<category><![CDATA[Wages]]></category>
		<category><![CDATA[Walt Disney]]></category>
		<category><![CDATA[Walt Disney Company]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=744</guid>
		<description><![CDATA[It may seem amazing that the solution to achieving legendary customer care does not lie in some “slogan driven” training program, but rather in a simple two-step process.. Ask any CEO if he or she is committed to excellent customer service and the answer typically is, “Of course we are!” But ask why their organization’s [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Going Beyond Behavioral Loyalty</title>
		<link>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/</link>
		<comments>http://returnonbehavior.com/2009/09/going-beyond-behavioral-loyalty/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 06:04:23 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Competitive Products]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Index]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Gt Value]]></category>
		<category><![CDATA[High Customer Satisfaction]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Lt]]></category>
		<category><![CDATA[Mature Markets]]></category>
		<category><![CDATA[Quality Level]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Simplest Form]]></category>
		<category><![CDATA[Supermarket Chain]]></category>
		<category><![CDATA[Sustainable Competitive Advantage]]></category>
		<category><![CDATA[Switching Costs]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[Wellspring]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=656</guid>
		<description><![CDATA[Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. The simplest form of customer loyalty is behavioral loyalty. It usually leads to a [...]]]></description>
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