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	<title>Return on Behavior Magazine &#187; Actionable Steps</title>
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		<title>Opinion: Why customer satisfaction surveys don&#8217;t work</title>
		<link>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/</link>
		<comments>http://returnonbehavior.com/2009/09/opinion-why-customer-satisfaction-surveys-dont-work/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 11:10:41 +0000</pubDate>
		<dc:creator>William Cusick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Actionable Steps]]></category>
		<category><![CDATA[Anthropologist]]></category>
		<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Satisfaction Surveys]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Logic]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Opinion Surveys]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Power Of Observation]]></category>
		<category><![CDATA[Rational Mind]]></category>
		<category><![CDATA[Real Time]]></category>
		<category><![CDATA[Retail Environments]]></category>
		<category><![CDATA[Trackers]]></category>
		<category><![CDATA[Truth]]></category>

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		<description><![CDATA[Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. By that I mean that we all perceive the world around us, and make decisions, and act based largely on what’s happening in our &#8220;irrational&#8221; subconscious. Recent evidence suggests fully 95 percent [...]]]></description>
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