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	<title>Return on Behavior Magazine &#187; Act</title>
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	<link>http://returnonbehavior.com</link>
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		<title>Experiensumer : The new consumer profile</title>
		<link>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/</link>
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		<pubDate>Mon, 21 Nov 2011 15:25:57 +0000</pubDate>
		<dc:creator>David Camps</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Addresses]]></category>
		<category><![CDATA[Aspirational]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Customer Experience]]></category>
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		<category><![CDATA[Discipline]]></category>
		<category><![CDATA[Emotional Approach]]></category>
		<category><![CDATA[Emotional Engagement]]></category>
		<category><![CDATA[Employee Profile]]></category>
		<category><![CDATA[Functionality]]></category>
		<category><![CDATA[Hedonism]]></category>
		<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[New Challenge]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Significant Impact]]></category>

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		<description><![CDATA[Many brands, and an entirely market are increasingly pointing out to a new consumer profile, the experiensumer. Characteristics of this profile are: - Sees consumption far beyond a transaction or a process, with a more experiential view. - Seeks through this experience, to fulfill a vivential need, with a specific emotional factor. Experiensumers, are looking [...]]]></description>
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		<title>Prerequisites for cross and up-sales</title>
		<link>http://returnonbehavior.com/2010/01/prerequisites-for-cross-and-up-sales/</link>
		<comments>http://returnonbehavior.com/2010/01/prerequisites-for-cross-and-up-sales/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 19:12:41 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[Customer Advocates]]></category>
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		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Poor Customer Service]]></category>
		<category><![CDATA[Prerequisites]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Self Service]]></category>
		<category><![CDATA[Surveys]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1745</guid>
		<description><![CDATA[In many companies contact center employees are very often its customer’s primary touch point, and thus the most important vehicle in serving the customers. But unfortunately most of the time these important employees have become controlled by handling and hold times, rather than building the important relationship between customer and company. In many companies the [...]]]></description>
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		<title>Five Tips for Marketing in a Recession</title>
		<link>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/</link>
		<comments>http://returnonbehavior.com/2009/09/five-tips-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:00:18 +0000</pubDate>
		<dc:creator>Glenn Gow</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Budgets]]></category>
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		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Downturn]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketers]]></category>
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		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Roi]]></category>
		<category><![CDATA[Sound Business]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do. Spend smarter You may spend less on marketing. Not because marketing should be [...]]]></description>
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