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	<title>Return on Behavior Magazine &#187; Academic Research</title>
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		<title>Customer Experience: Everything Is An Emotional Buy</title>
		<link>http://returnonbehavior.com/2009/09/customer-experience-everything-is-an-emotional-buy/</link>
		<comments>http://returnonbehavior.com/2009/09/customer-experience-everything-is-an-emotional-buy/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 03:37:41 +0000</pubDate>
		<dc:creator>Joe España</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Academic Research]]></category>
		<category><![CDATA[Coffee Shop]]></category>
		<category><![CDATA[Colleague]]></category>
		<category><![CDATA[Cup Of Coffee]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Emotional Reaction]]></category>
		<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Empirical Evidence]]></category>
		<category><![CDATA[Gut Reaction]]></category>
		<category><![CDATA[Instinctive Response]]></category>
		<category><![CDATA[Intuition]]></category>
		<category><![CDATA[Loyalty Card]]></category>
		<category><![CDATA[Pros And Cons]]></category>
		<category><![CDATA[Rational Thought]]></category>
		<category><![CDATA[Reflection]]></category>
		<category><![CDATA[Service Provider]]></category>
		<category><![CDATA[Service Quality]]></category>
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		<description><![CDATA[More than satisfaction, customer emotion is the underpinning factor in the customer experience. We look into how emotions run wild when it comes to dealing with customers&#8230; Everything is an emotional buy; everything. Whether buying a cup of coffee, a holiday, a car, or a house. Our emotional reaction to a service transaction is the [...]]]></description>
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