<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Return on Behavior Magazine</title>
	<atom:link href="http://returnonbehavior.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals</description>
	<lastBuildDate>Mon, 09 Jan 2012 09:09:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Customer Experience Exchange 2011</title>
		<link>http://returnonbehavior.com/2011/12/customer-experience-exchange-2011/</link>
		<comments>http://returnonbehavior.com/2011/12/customer-experience-exchange-2011/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 13:34:45 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[1m]]></category>
		<category><![CDATA[30 Minutes]]></category>
		<category><![CDATA[Annual Turnover]]></category>
		<category><![CDATA[Art And Architecture]]></category>
		<category><![CDATA[Attendees]]></category>
		<category><![CDATA[Banks Of The River]]></category>
		<category><![CDATA[Conference Sessions]]></category>
		<category><![CDATA[Corporate Strategy]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Dynamic Atmosphere]]></category>
		<category><![CDATA[Exchange Format]]></category>
		<category><![CDATA[Experience Exchange]]></category>
		<category><![CDATA[Fluid Structure]]></category>
		<category><![CDATA[Group Level]]></category>
		<category><![CDATA[Heart Of The City]]></category>
		<category><![CDATA[Interactive Time]]></category>
		<category><![CDATA[IQPC]]></category>
		<category><![CDATA[Itinerary]]></category>
		<category><![CDATA[Jumble]]></category>
		<category><![CDATA[Large Crowd]]></category>
		<category><![CDATA[Media Partners]]></category>
		<category><![CDATA[Nbsp]]></category>
		<category><![CDATA[Networking Sessions]]></category>
		<category><![CDATA[Peers]]></category>
		<category><![CDATA[Prospective Clients]]></category>
		<category><![CDATA[River Spree]]></category>
		<category><![CDATA[Sensory Experience]]></category>
		<category><![CDATA[Solution Providers]]></category>
		<category><![CDATA[Vibrant Neighborhood]]></category>
		<category><![CDATA[What This Means]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4253</guid>
		<description><![CDATA[We were recently invited along to the recent Customer Experience Exchange down in Berlin as one of the Media partners, and could not turn down the chance to meet and talk with some of the biggest and brightest names working with Customer Experience. The venue was kept at nhow Hotel located on the banks of [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/12/customer-experience-exchange-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Measurement Begins</title>
		<link>http://returnonbehavior.com/2011/12/where-measurement-begins/</link>
		<comments>http://returnonbehavior.com/2011/12/where-measurement-begins/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:08:05 +0000</pubDate>
		<dc:creator>David Slavick</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Basis Of Measurement]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Custom Jeans]]></category>
		<category><![CDATA[Customer Behavior]]></category>
		<category><![CDATA[Customer Information]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Service Rep]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[End Result]]></category>
		<category><![CDATA[Gears]]></category>
		<category><![CDATA[Investment Company]]></category>
		<category><![CDATA[Live Customer Service]]></category>
		<category><![CDATA[Marketing Goals]]></category>
		<category><![CDATA[Measurement Tasks]]></category>
		<category><![CDATA[No Doubt]]></category>
		<category><![CDATA[Productivity Efficiency]]></category>
		<category><![CDATA[Quality Improvement Initiative]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Susie]]></category>
		<category><![CDATA[Sweater Shop]]></category>
		<category><![CDATA[Track Investments]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4212</guid>
		<description><![CDATA[Proof that you are changing customer behavior has to start somewhere. How do you measure a relationship? It sounds awfully complicated to quantify. But you don’t have to measure everything at once. If you choose your measuring sticks thoughtfully, you’ll have results that not only keep the gears greased in the short term but propel [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/12/where-measurement-begins/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fathoming Amazon: 9 Things to Know (Infographic)</title>
		<link>http://returnonbehavior.com/2011/11/fathoming-amazon-9-things-to-know-infographic/</link>
		<comments>http://returnonbehavior.com/2011/11/fathoming-amazon-9-things-to-know-infographic/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:51:54 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[17 Years]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Ambition]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Barnes Noble]]></category>
		<category><![CDATA[Bookseller]]></category>
		<category><![CDATA[Caliber]]></category>
		<category><![CDATA[Curve]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Fathoming]]></category>
		<category><![CDATA[Full Court]]></category>
		<category><![CDATA[Good Reason]]></category>
		<category><![CDATA[Half The Time]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Labels]]></category>
		<category><![CDATA[market leader]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4179</guid>
		<description><![CDATA[The guys over at Frugaldad have been thinking about Amazon recently, and with good reason. The story of its growth in the last 17 years can only be compared to the thunderous rise of Walmart.  And in some ways, the curve is steeper: the million-title-bookseller turned world’s-largest-retailer hit the $50 billion sales mark in half [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/11/fathoming-amazon-9-things-to-know-infographic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Experiensumer : The new consumer profile</title>
		<link>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/</link>
		<comments>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:25:57 +0000</pubDate>
		<dc:creator>David Camps</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Addresses]]></category>
		<category><![CDATA[Aspirational]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Consumption]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Knowledge]]></category>
		<category><![CDATA[Discipline]]></category>
		<category><![CDATA[Emotional Approach]]></category>
		<category><![CDATA[Emotional Engagement]]></category>
		<category><![CDATA[Employee Profile]]></category>
		<category><![CDATA[Functionality]]></category>
		<category><![CDATA[Hedonism]]></category>
		<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[New Challenge]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Significant Impact]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4168</guid>
		<description><![CDATA[Many brands, and an entirely market are increasingly pointing out to a new consumer profile, the experiensumer. Characteristics of this profile are: - Sees consumption far beyond a transaction or a process, with a more experiential view. - Seeks through this experience, to fulfill a vivential need, with a specific emotional factor. Experiensumers, are looking [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/11/experiensumer-the-new-consumer-profile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Steve Jobs Taught Us About Loyalty</title>
		<link>http://returnonbehavior.com/2011/10/what-steve-jobs-taught-us-about-loyalty/</link>
		<comments>http://returnonbehavior.com/2011/10/what-steve-jobs-taught-us-about-loyalty/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 06:31:56 +0000</pubDate>
		<dc:creator>Jim Sullivan</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Appetite]]></category>
		<category><![CDATA[Business Government]]></category>
		<category><![CDATA[Consumer Advocates]]></category>
		<category><![CDATA[Counterculture]]></category>
		<category><![CDATA[Customer Loyalty Program]]></category>
		<category><![CDATA[Few Words]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Graduates]]></category>
		<category><![CDATA[Hunger]]></category>
		<category><![CDATA[Innovator]]></category>
		<category><![CDATA[Metaphor]]></category>
		<category><![CDATA[Personal Mission]]></category>
		<category><![CDATA[Pixar]]></category>
		<category><![CDATA[Power Elites]]></category>
		<category><![CDATA[Reflections]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Stanford]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Toy Story]]></category>
		<category><![CDATA[Visionary]]></category>
		<category><![CDATA[Wager]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4114</guid>
		<description><![CDATA[I think a few words on the impact Steve Jobs, founder of Apple, had on the concept of customer loyalty – and life – are in order. Consider this a tribute to him and his memory as it relates to all of us in the loyalty business. If you consider how Jobs thought, you might [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/10/what-steve-jobs-taught-us-about-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CEM Journey : Struggling with the old demons of marketing &amp; strategy</title>
		<link>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/</link>
		<comments>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 11:27:41 +0000</pubDate>
		<dc:creator>Frederic Gilbert</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[4p]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Breakthrough]]></category>
		<category><![CDATA[Business Schools]]></category>
		<category><![CDATA[Demons]]></category>
		<category><![CDATA[Efm]]></category>
		<category><![CDATA[Hard Time]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[New Approach]]></category>
		<category><![CDATA[New Vision]]></category>
		<category><![CDATA[Obstacle]]></category>
		<category><![CDATA[Obstacles]]></category>
		<category><![CDATA[Organizational Strategies]]></category>
		<category><![CDATA[Peers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pillar]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Segments]]></category>
		<category><![CDATA[Silos]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4065</guid>
		<description><![CDATA[More than ever it is becoming a challenge to help people&#8217;s mindsets evolve and embrace the new vision of the customer that is embedded within CEM and EFM. As I move in educating &#38; working along with customers, students &#38; peers I have come to understand and identify the main reasons why CEM is yet [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/09/cem-journey-struggling-with-the-old-demons-of-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands who do it right</title>
		<link>http://returnonbehavior.com/2011/09/brands-who-do-it-right/</link>
		<comments>http://returnonbehavior.com/2011/09/brands-who-do-it-right/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 12:09:35 +0000</pubDate>
		<dc:creator>Bruce Temkin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Temkin]]></category>
		<category><![CDATA[Unwavering Dedication]]></category>
		<category><![CDATA[Vital Element]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=4013</guid>
		<description><![CDATA[When it comes to building a successful brand, an unwavering dedication to making customers happy is an often forgotten but vital element. Earlier this year, Temkin asked 6000 US consumers to rate their interactions with different brands and ranked them accordingly. by Column Five Media via]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/09/brands-who-do-it-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A look into conferences: How do they impact your ROI?</title>
		<link>http://returnonbehavior.com/2011/08/a-look-into-conferences-how-do-they-impact-your-roi/</link>
		<comments>http://returnonbehavior.com/2011/08/a-look-into-conferences-how-do-they-impact-your-roi/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 10:22:28 +0000</pubDate>
		<dc:creator>Andreas Wessel Knaack</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Attendees]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Call Centre Industry]]></category>
		<category><![CDATA[Colleagues]]></category>
		<category><![CDATA[Conference Provider]]></category>
		<category><![CDATA[Conference Providers]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Consequences]]></category>
		<category><![CDATA[Contact Centre]]></category>
		<category><![CDATA[Entrance Fees]]></category>
		<category><![CDATA[Financial Crisis]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Jens]]></category>
		<category><![CDATA[Meeting Place]]></category>
		<category><![CDATA[Outspoken Voice]]></category>
		<category><![CDATA[Professional Network]]></category>
		<category><![CDATA[Providers Charge]]></category>
		<category><![CDATA[Severinsen]]></category>
		<category><![CDATA[Sound Investment]]></category>
		<category><![CDATA[spotlight]]></category>
		<category><![CDATA[Time Factor]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=3956</guid>
		<description><![CDATA[One of the consequences of the financial crisis is an increased focus on how the companies spend their resources on training and conferences. This has created a renewed debate on the real value of attending conferences.. The investment is often quite substantial since you have to add transportation and accommodation to the often quite high [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/08/a-look-into-conferences-how-do-they-impact-your-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flying high with Aimia: Interview with VP of Knowledge Development</title>
		<link>http://returnonbehavior.com/2011/08/flying-high-with-groupe-aeroplan-interview-with-vp-of-knowledge-development/</link>
		<comments>http://returnonbehavior.com/2011/08/flying-high-with-groupe-aeroplan-interview-with-vp-of-knowledge-development/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 13:00:59 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Aeroplan]]></category>
		<category><![CDATA[Aimia]]></category>
		<category><![CDATA[Air Canada]]></category>
		<category><![CDATA[Carlson Marketing]]></category>
		<category><![CDATA[Coalition Program]]></category>
		<category><![CDATA[Digby]]></category>
		<category><![CDATA[Frequent Flier Program]]></category>
		<category><![CDATA[Frequent Flyer Program]]></category>
		<category><![CDATA[Global Footprint]]></category>
		<category><![CDATA[Global Leader]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Ipo]]></category>
		<category><![CDATA[Knowledge Development]]></category>
		<category><![CDATA[Loyalty Cards]]></category>
		<category><![CDATA[Loyalty Management Group]]></category>
		<category><![CDATA[Loyalty Program]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Nectar]]></category>
		<category><![CDATA[Pros And Cons]]></category>
		<category><![CDATA[Rick Ferguson]]></category>
		<category><![CDATA[Separate Company]]></category>
		<category><![CDATA[Success Story]]></category>
		<category><![CDATA[Time In The World]]></category>
		<category><![CDATA[Vp]]></category>

		<guid isPermaLink="false">http://returnonbehavior.com/?p=3788</guid>
		<description><![CDATA[We catch up with Rick Ferguson, VP of Knowledge Development at Aimia (formally Groupe Aeroplan) to discuss the pros and cons of utilizing coalition loyalty programs over traditional loyalty cards, and the importance of the program, rather than the card itself. &#160; James Digby interviews Rick Ferguson VP of knowledge development, Aimia (formally Groupe Aeroplan) [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/08/flying-high-with-groupe-aeroplan-interview-with-vp-of-knowledge-development/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analyst Research Highlights Need To Provide A Unified Customer Experience</title>
		<link>http://returnonbehavior.com/2011/06/analyst-research-highlights-need-for-retailers-to-provide-a-unified-customer-experience/</link>
		<comments>http://returnonbehavior.com/2011/06/analyst-research-highlights-need-for-retailers-to-provide-a-unified-customer-experience/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 16:04:03 +0000</pubDate>
		<dc:creator>Ariel Lüdi</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Analyst Research]]></category>
		<category><![CDATA[Ariel]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Research]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Estimates]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Full Technology]]></category>
		<category><![CDATA[Idc]]></category>
		<category><![CDATA[Logical View]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Ludi]]></category>
		<category><![CDATA[Mobile Commerce]]></category>
		<category><![CDATA[Price Comparison]]></category>
		<category><![CDATA[Process Integration]]></category>
		<category><![CDATA[Research Director]]></category>
		<category><![CDATA[Retail Insights]]></category>
		<category><![CDATA[Shoppers]]></category>
		<category><![CDATA[Sophisticated Customer]]></category>
		<category><![CDATA[Traditional Focus]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2642</guid>
		<description><![CDATA[We look at the findings from the recent research commissioned from IDC looking at how retailers can improve their sales and customer retention through improved multichannel planning and customer service cites the fact that store sales influenced by online customer research are three to four times larger than total e-commerce sales. The implications for retailers are [...]]]></description>
		<wfw:commentRss>http://returnonbehavior.com/2011/06/analyst-research-highlights-need-for-retailers-to-provide-a-unified-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

