Home for marketing and customer service professionals who go that extra mile for knowledge



Do we over-communicate?

The more information we disseminate, the more value we create, right? Wrong. Bombard your customers and employees with too much irrelevant data and they’ll switch off.
by Gerry McGovern


Growing your Business one Customer at a time

Rule #1: Think of customers as individuals.  Once we think that way, we realize our business is our customer, not our product or services.
by Liz Tahir


The 6 key factors that influence customer loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
by TheWiseMarketer.com published by Pete Clark



Ten Truths We Refuse To Believe About Customer Alignment—and CRM

Have you ever sat down and pondered why customer-alignment – including CRM - is so hard for so many companies?
by Richard A. Lee


Leverage the Six Stages of Customer Loyalty: Attract Suspects and Convert Prospects

Customers become loyal to your company and its products and services one transaction at a time.
by Jill Griffin