Home for marketing and customer service professionals who go that extra mile for knowledge


 
 

 
 

Do we over-communicate?

The more information we disseminate, the more value we create, right? Wrong. Bombard your customers and employees with too much irrelevant data and they’ll switch off.
by Gerry McGovern
0

 
 
 

Growing your Business one Customer at a time

Rule #1: Think of customers as individuals.  Once we think that way, we realize our business is our customer, not our product or services.
by Liz Tahir
0

 
 
 

The 6 key factors that influence customer loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
by TheWiseMarketer.com published by Pete Clark
0

 

 
 

Ten Truths We Refuse To Believe About Customer Alignment—and CRM

Have you ever sat down and pondered why customer-alignment – including CRM - is so hard for so many companies?
by Richard A. Lee
0

 
Advertisement
 
 

Leverage the Six Stages of Customer Loyalty: Attract Suspects and Convert Prospects

Customers become loyal to your company and its products and services one transaction at a time.
by Jill Griffin
0