Home for marketing and customer service professionals who go that extra mile for knowledge


 
 

 

Measuring the customer experience

We take a look with Fredrik Abildtrup, the CEO of TeleFaction on how to measure the customer experience..
by James Digby
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Bad customer experiences are more expensive than you think

How much does a bad customer experience cost? The number may surprise you.
by Tim Sanchez
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Putting C-Sat Data into Action

Author and speaker Greg Levin puts it this way - “Finding fresh water in the middle of the desert doesn’t help you – unless you drink it”.
by Greg Levin
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It’s not about the customer…

Customer service is a sometimes long-forgotten asset. To create unforgettable customer service, you need to begin with unforgettable employee experiences.
by John Hersey
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Excellence is everywhere

Author Brian Wolf gets asked frequently “Which countries are the most advanced in loyalty marketing?” His view is that here are no great countries, just great companies…
by Peter Clark
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