Edition 25

3 Steps To Start Listening To Your Customers

In TeleFaction we have worked with the Voice of the Customer disciplines for almost 10 years now. Read this »

Seven Secrets of Driving Customer Loyalty

In these rough and recessionary times it’s important to escape commodity pricing wars as well as find ways to strengthen the marketing backbone of your company. Read this »

Building lasting and profitable customer dynamic engagements

The Internet is changing the way businesses engage with their customers. No longer is the front desk or the telephone the only means of interacting with customers. Read this »

Who translates today’s voice of the customer to tomorrow’s actions?

We look at how translating today’s lessons into actions that make a positive difference for customers and organizations alike. Read this »

Quit Treating Customers Like Terrorists

Now that’s a strong statement, however, author Marianna Chapman, President of HALO Business Advisors looks at why this is very relevant today in all the different industries. Read this »

Customer Experience is all about EXTREMES

When you pick a yearly report of a company operating in a saturated market, make a test and skim the pages forward to the marketing or customer service section.

The one measure of customer satisfaction on the Web

Task completion has by far the biggest impact on customer satisfaction on the Web. Everything else is just noise. Read this »

Focusing on your target customer

In today’s highly competitive world, there is a natural tendency to focus on the product or service, to somehow update it or improve it so you can stay one step ahead of your competition. Read this »


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