Edition 21

5 Steps to Keeping Your Customers

Financial turmoil, economic crisis, credit crunch – haven’t we heard enough? Read this »

Strategies for Maximum Customer Loyalty, Profits

If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive  for other businesspeople, too. Read this »

Improving Customer Retention during a Slowdown

Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read this »

Will Word of Mouth work for B2B?

By Jay Gronlund

Does word-of-mouth marketing make much sense for B2B situations, and if so, how could companies effectively apply this? Read this »

Don’t Worry About Customer Satisfaction If You’re Not Going To Do Anything About It

The science of harnessing customer loyalty and satisfaction is getting very trendy in business. Read this »

How much does bad customer service cost?

According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year. Read this »

War in the Boardroom

As marketing professionals, we spend way too much of our time trying to sell our ideas to top management. Meetings often turn into boardroom battles between management and marketing. Read this »

Customer Metrics Every Organization Should Track and Measure

The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave. Read this »


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