Edition 23

Measuring customer experience

The CEO of TeleFaction discusses how you can measure the customer experience effectively to produce true levels of satisfaction. Read this »

Your Customer Service: It’s Not As Good As You Think

Ask any business owner if he/she provides excellent customer service and they will undoubtedly answer in the affirmative.  Are your customers satisfied? Read this »

The Gravity of Customer Experience Enhancement

Speaker and organizational consultant Joesph Michelli shares with us how important customer loyalty is to a business. Read this »

Eight mistakes to avoid with your customer loyalty program

Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Read this »

How to Build Customer Loyalty – Make and Keep Credible Promises

It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. Read this »

Five Incentives for Customer Experience Focus

Fredrik Abildtrup, CEO of TeleFaction guides you through techniques that can be implemented by looking at customer experience in a whole new light. Read this »

Achieving more value with less

Author and Consultant Elisabeth Goodman looks at how you can achieve customer and employee loyalty by taking an intelligent approach to your organisational resources. Read this »

Four P’s Of Customer Retention

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read this »


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