Return on Behavior Magazine
Home for marketing and customer service professionals


 
Archive for November, 2014
 

 

Improving Customer Retention during a Slowdown

Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy.
by Daniel Alcorn
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word of mouth marketing

Will Word of Mouth work for B2B?

By Jay Gronlund Does word-of-mouth marketing make much sense for B2B situations, and if so, how could companies effectively apply this?
by Jay Gronlund
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Don’t Worry About Customer Satisfaction If You’re Not Going To Do Anything About It

The science of harnessing customer loyalty and satisfaction is getting very trendy in business.
by Max Kalehoff
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cost of customer experience

How much does bad customer service cost?

According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year.
by James Digby
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War in the Boardroom

As marketing professionals, we spend way too much of our time trying to sell our ideas to top management. Meetings often turn into boardroom battles between management and marketing.
by Laura Ries
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Customer Metrics Every Organization Should Track and Measure

The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave.
by Laura Patterson
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