Return on Behavior Magazine
Home for marketing and customer service professionals

Archive for November, 2014


Management Imperative #1: Invest In Culture As A Corporate Asset

Why do companies create capital expenditure approval processes and develop strict cash management procedures?
by Bruce Temkin


Ten Tips For Impeccable Customer Service

If you want to be able to stand out from the crowd and offer truly great customer service instead of just empty promises, here are ten great tips that will help.
by Bill Hogg


Give your customer a wink

Once upon a time, business owners used to know their customers by name.    
by Daniela Guido



WoM marketing worth US$3bn by 2013

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
by published by Pete Clark


Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty

Spending time getting to know your customers will help you reap long term benefits in profitability..
by Kellie D'Andrea